Georgetown Theater Sign to Return July 29; Lighting Sept. 23


A block of Wisconsin Avenue in Georgetown will soon be getting it mojo back, according to architect Robert Bell. And, by mojo, we mean the iconic vertical sign — now being re-fitted to be re-lighted — which hung for years on the front facade of what was the Georgetown Theater.

Bell bought the old theater property in October 2013 and is renovating the building at 1351 Wisconsin Ave. NW for retail and residential space. The theater’s neon sign, which used to show the illuminated word, “GEORGETOWN,” was hauled away Sept. 16, 2014, to be re-done at Jack Stone Signs, which originally manufactured it in 1950.

“The target date for rehanging the sign is July 28, high noon,” Bell told the Georgetowner. “The target for turning the neon sign back on is the autumnal equinox, Sept. 23, at 7 p.m. I hope to have the new front doors and windows complete and hopefully the canopy for the lighting.”

“The building itself should have all the exterior complete, including the brick garden wall in back in August,” Bell continued. “All of the windows which are solid mahogany have been delivered. So, all is moving ahead full speed.”

Architect Robert Bell and his rejuvenation of the old Georgetown Theater were the subject of a Jan. 15, 2014, Georgetowner cover story.

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