M29 Lifestyle at Four Seasons Marks 5th Anniversary

M29 Lifestyle at Four Seasons Hotel Washington, D.C., celebrates five years as one of Georgetown’s shopping destinations for luxurious hidden gems. “As style trends change with each season,” the store says, it “has continued to offer its clients a diverse and unique selection of exquisite clothing, accessories, home décor and gifts featuring creations from more than 20 designers exclusive to the store.”

The store will launch a new exclusive line April 16: Claire Florence for M29 Lifestyle. Pieces include collector’s edition totes, silk and ostrich feather scarves, spring cashmere tees and white crochet dresses, all ranging in price from $170 to $525.

“We are excited to launch an in-house line in collaboration with Claire Florence,” said the store’s retail director, Ron Edwards. “Florence’s designs are fresh, feminine and posh with details and trim that suit our luxury customers.”

Georgetown-based designer Claire Florence has worked directly with Edwards to create custom designs. Florence’s career started in New York, where she consulted for firms like Calvin Klein, Tom Ford and Cotton Incorporated. In 2000, she opened a New York City design studio that was featured in Vogue, Elle, Allure and Marie Claire. Florence’s sculptural pieces, made out of cashmere and detailed with fox and mink fur, have been worn by celebrities including Annick Goutal, Julia Roberts, Gwyneth Paltrow and Minnie Driver.

During the anniversary event, M29 Lifestyle will partner with Deborah Sigmund, a longtime friend of the store, donating 10 percent of the proceeds to Innocents at Risk, which is celebrating 10 years of fighting child sex-trafficking around the world.