H&M Moves, Launches Isabel Marant Collection
H&M reopened its doors in Georgetown Nov. 13, after having moved to a new location less than a block away from its original space on M Street. Before the noon re-opening, a crowd gathered and waited in line along the walkway between Washington Sports Club and Dean & Deluca.
The single-level store is among the first in the U.S. to carry the company's own home line, which previously was only available through its website. The home department include affordable items, ranging from bedspreads and shower curtains to candles as well as seasonal items in time for Christmas. The new space also made more room for a wider range of clothing for men, plus size, and children.
The Georgetown store is one of only two stores in the D.C. area to carry the limited-release collection from the retailer's collaboration with French designer Isabel Marant. The long-anticipated collection hit stores Thursday morning, and a good portion of the area had been emptied by customers only hours after the launch. Marant is known for her effortless and androgynous clothes, and the collection consists of simple Bohemian-chic and patterned pieces for both men and women.
If you want a piece of Isabel Marant from H&M you had better hurry, as the collection is likely to sell out fast.