The No-Cut, No-Color Drybar Opens Near Safeway

Drybar founder Alli Webb at the Wisconsin Avenue Drybar's opening day, Oct. 19.
Robert Devaney
Drybar founder Alli Webb at the Wisconsin Avenue Drybar's opening day, Oct. 19.

“Peace, Love & Blowouts” is emblazoned above the reception desk at Georgetown’s newest salon, Drybar. The upscale salon opened Oct. 19 at 1825 Wisconsin Ave., NW, and offers its unique service of a blow dry bar. Its slogan is “No Cuts. No Color. Just Blowouts: Only $40.”

The concept, created by founder Alli Webb, was begun in Los Angeles, when Webb’s at-home blow-out service called for expansion. The Georgetown salon is the 18th Drybar location in the United States with others in several states, including California, Texas and New York. This is the second location in the D.C. area; a Drybar also opened in Bethesda Oct. 19.

The chic space is the same in every Drybar: white with bright yellow accents all around. Its iconic upside-down, yellow blow dryer, Buttercup, can be seen throughout the salon as an artsy chandelier. (There was also a giant version of the blower, driven around town to promote the two new stores, announcing chances to win a free blowout.) The walls are adorned with black-and-white glamour shots of Hollywood movie stars, and customers are treated to chick flicks on television, while getting their hair done. Fruit-infused water is served, and small packs of assorted snacks are available for $4.

Each style of blow-out is $40 and listed on the large chalkboard in the entrance. Customers can pick from the “Straight Up: simple and straight,” the “Manhattan: sleek and smooth,” the “Southern Comfort: big hair with volume,” the “Cosmopolitan: lots of loose curls,” or the “Mai Tai: messy and beachy.” “Shirley Temple’s” are offered at $28 to children, aged ten and under. For an appointment, call 202-609-8644, visit TheDryBar.com or get the Drybar app for iPhone.

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Wed, 22 Oct 2014 19:03:34 -0400

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