Just Do It: Nike Town Opens Oct. 25


“Nike Georgetown opens 10/25. Your official destination for all things Nike in the nation’s capitol [sic].” So read the Nike D.C. tweet, formally alerting runners, walkers and shoppers to the Washington area’s only Niketown, ready for business Oct. 25. The 3040 M Street address, at the corner of Thomas Jefferson Street, once housed a Barnes & Noble book store, its loss widely lamented, and, before that, the movie theater Cerberus.

While there are Nike factory stores in Virginia and Maryland, the large M Street store in the nation’s capital will be a showcase for the Oregon-based company which is the world’s leading supplier of athletics shoes and a major manufacturer of sports equipment. At the end of its fiscal 2012, Nike posted more than $24 billion in revenue.

Besides being famous for its Air Jordan shoes, the company owns Converse, Cole Haan, Hurley International and Umbro.

Also, D.C. can expect a slight uptick in its job numbers, as Nike — which employs more 44,000 persons worldwide — has advertised for positions at the new store: “Nike Store Assistant Head Coach” (assistant manager), “Nike Store Coach” (department manager) and more.

Nike (Georgetown)

202-471-5870

3040 M Street NW, Washington, DC 20007

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