Every Little Cupcake Helps: Sprinkles Red Velvet Fundraiser for Sandy Relief Today

Today provides a good excuse -- and a good cause -- to go to Sprinkles Cupcakes, the Beverly Hills's bake shop that started the national cupcake craze. On Nov. 12, Sprinkles Cupcakes Georgetown at 3015 M St., NW, will donate 100 percent of the proceeds from its red velvet cupcakes (which will be adorned with red crosses) to the Red Cross's Hurricane Sandy Relief Fund. Similar promotions raised $25,000 in March 2011 for the Japan Earthquake and Pacific Tsunami Relief Fund and $20,000 in January 2010 for the Haiti Relief Fund.