Media Sanctuary

George at the Four Seasons

Desiree Rogers, White House social secretary
Desiree Rogers, White House social secretary

In an economy where small luxuries win the day, George’s at the Four Seasons salon lands high on the list of places to go that cost that extra dollar but are worth every penny. Just ask some of George’s well known clientele, including Nancy Pelosi, Norah O’Donnell, Jamie Gangel, Kathleen Matthews and Chris Matthews (men go too), Maureen Dowd, Desiree Rogers and so many more. Or ask Rick, who schedules appointments. He’ll take care of you along with everyone else who works there.

Why would a national media consultant be writing about a Georgetown hair salon? Because it’s Georgetown’s best kept secret — a mecca for headliners and legends from near and far for all people. And when you walk in, regardless of who you are, they make you feel like a star and you walk out looking like one.

I came across George’s when I needed my hair touched up for a black tie party, having just moved back here from NY and Los Angeles. Omer Cevirme, known for his signature blow dries (He’s made Washingtonian’s Best list a few times), blew my hair to sleek perfection. I met my husband later that night and the rest is hair history. Omer did my hair for my wedding at National Cathedral and has for every special occasion since, including baby christenings, showers, and birthdays to come. I just feel fabulous when I leave, along with so many of George’s loyal followers.

But when I ask George, for whom the salon is named, to comment, he says no, it’s all about the talented people who work with him, the Omers of the world who make people like you look and feel so good. George Ozturk and his wife Deniz run things with a few of their handsome sons (they have five sons and three are in the business) and have been open since 1986. George says People and W magazines have hounded him for interviews but he’s not budging an inch. In this town of so many names, George’s understated way is comforting. He’ll never confirm or deny his list of clientele. What happens at George’s stays at George’s.

A few more important tips: Minh gives the best pedicure in town, I swear. Good luck getting an appointment — she’s booked solid, but try. Her colleagues are good too. And Carl Ray, who does make-up like you read about in glamour magazines, gives that extra touch that might win you that award you were talking about. He’s always booked for weddings, black ties or something at the White House. A few years ago, I walked in and there was Rory Kennedy, having a touch up at Carl’s booth before the premiere of her film on Helen Thomas. She looked fabulous by the way. Shh.

All in all, George’s is a place where Democrats and Republicans, liberals and conservatives, and just plain moms (and dads), share one beautiful thing: our comfort and our vanity. At your fingertips, you’ve got Washington’s best blow dries and color treatments of a lifetime, the best manicures, pedicures and a make-up job that might give you that extra ratings point or vote you were searching for. In the end, my favorite part about George’s is that everybody is somebody when you are there, and when you walk out, you feel that way.

George at the Four Seasons Salon is located at in the Four Seasons Hotel at 2828 Pennsylvania Ave. Contact the salon at 202-342-1942.

All Things Media is a monthly column. Contact claire@clairemedia.com with comments.

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Sun, 20 Apr 2014 01:44:53 -0400

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